Oh la Flor was founded in 2015 with the goal of providing unique headpieces and accessories that showcase the beauty and personality of whoever wears them. Our distinctive style is achieved through a careful balance of colors, shapes, and materials, and a commitment to understanding the individual needs of our customers. We remain true to our original values of sisterhood, female empowerment, honesty, and a love of culture.

Our mission and passion are one: to make the world a more beautiful place. We understand beauty as food for the soul, and we are dedicated to serving those who seek it.

As the name suggests, floral motifs are a common feature in our designs. However, since our founder and creative director, Pilu Celorio Boixadera, comes from a background in architecture and urbanism, our pieces also incorporate frequent artistic and architectural references.

At Oh la Flor, we source materials from all over the world, resulting in a diverse array of textures and colors in our pieces. From humble yet beautiful Michoacan chuspata to vibrant Guatemalan tocoyales, porcelain, feathers, crystals, quartz, and even sumptuous silks. Each material is carefully selected for its unique beauty and contribution to the final design. This attention to detail allows us to create truly unique and exceptional pieces.